Name: - Yesha Bhatt M. Course: - M.A. English Semester: - 4 Batch : - 2015-2017 Enrolment no : - PG15101003 Submitted to : - Smt. S.B.Gardi Dept. of English MKBU Email id : - yeshab68@gmail.com Paper no : - Mass media and Mass communication Topic : - Various appeals in printed advertisements in Newspapers To evaluate my assignment - click here What is advertisement? Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through variou